Graphic design free lance buytrabajos

I'm seeking a skilled designer to help with user interface (UI) design, user experience (UX) design, and graphic design tasks for both a mobile app and a website. The target audience for these designs will be general consumers and young adults. This project will require: - Creating engaging, intuitive, and aesthetically pleasing interfaces - Ensuring the designs optimize user interaction and experience - Crafting compelling graphics that resonate with our target demographics Ideal skills and experience: - Proficient in Figma - Strong background in UI/UX Design - Proven experience with graphic design - Knowledge of web and mobile app design - Understanding of designing for general consumers and young adults

As a growing business in the children's wooden toy industry, I am in need of a marketing assistant to help drive our B2B marketing efforts. The ideal candidate should have a strong marketing background and be able to communicate clearly and effectively in English. Key Responsibilities: - Assist in general marketing tasks such as calling potential B2B customers to get their interes...strong marketing background and be able to communicate clearly and effectively in English. Key Responsibilities: - Assist in general marketing tasks such as calling potential B2B customers to get their interest in our Brand We are after someone who contacts potential customers about five hours per week. Please expand your approach in tele marketing. Again it is essential that you speak accent fr...

I'm in need of a real-time day trading alert and entry position system customized specifically for the IG trading platform. The alerts will be gener...alerts - Ensure the system is seamless, reliable and user-friendly - Ensure the systems have machine learning to continuously get better and improve Ideal Skills and Experience: - Proven experience in building real-time trading systems and indicators - Familiarity with the IG trading platform - Strong understanding of stock market dynamics - Previous work with integration for trading alerts for buy signals - Excellent problem-solving skills and attention to detail Please note that the focus is on creating a robust, responsive and efficient system. Your ability to meet these requirements within the scope of the project will be...

I'm in need of a skilled graphic designer to create a distinctive logo for my submarine. The logo should be the outline of the state of Montana, with the numbers "3-7-77" prominently featured in the middle of the state outline. Additionally, there should be a smaller text "USS MONTANA" integrated somewhere within the state outline. Key requirements: - The use of good and black color palettes is preferred, with possible inclusion of other colors. - I will provide an example of the style of font I prefer for the "USS MONTANA" text. - The project needs to be completed as soon as possible. Freelancers with a strong portfolio of logo design, experience with creating custom fonts, and a creative flair are encouraged to make a bid. It's cru...

I need a graphic designer My project entails reformatting two line graphs. They are currently in PNG format, and I'd like them to mirror each other in style. Coloring of the lines will help differentiate the data on the graphs. Simple project

I'm looking for a creative graphic designer to create a set of engaging design outputs - a logo, banner and brochure - for a marketing and advertising campaign aimed at capturing the interest of young adults between 18 and 25. You need to have a knack for designing with a youthful, fresh and energetic aesthetic while maintaining sophistication. Given the demographic target, your designs should resonate with young adults, and speak their language visually. Your skills and experience should include: - Prior work on marketing and advertising campaigns - Proficiency with creating logos, banners and brochures - Understanding of youth culture and trends - Ability to convey brand identity effectively to the target demographic Imagination, creativity, and the ability to meet...

I'm looking for a skilled graphic designer to create a modern and sleek ad for a Facebook campaign. I already have all the necessary assets, and I need it done within 2 hours. Key deliverables and considerations: - Design of Facebook ad creative - Modern and sleek visual style - Ad should be optimized for lead generation - Quick turnaround, due in 2 hours Ideal skills and experience include: - Proficiency in graphic design tools like Adobe Photoshop or Illustrator - Experience in creating ads for social media platforms, particularly Facebook - Understanding of lead generation tactics in advertising - Ability to work under tight deadlines and deliver high-quality results.

I'm in search of a talented graphic designer for a logo project. Key Points: - The style I'm envisioning for the logo is modern. - While I don't have a specific color scheme in mind, I'm open to suggestions and would love to hear your ideas. - The ideal candidate should have a strong portfolio of modern logo designs and be able to deliver a creative, unique and professional logo. - Good communication skills are a must, as I'd like to have ongoing discussions and feedback throughout the design process. Looking forward to seeing your proposals!

...seeking a skilled social media manager to oversee my Facebook and Instagram platforms, expert at creating inspirational content to raise brand awareness. Given the targeted social media platforms, a sound understanding of their respective audiences and a knack for creating engaging content are imperative. The ideal candidate should have: Key Skills and Experience: - Exceptional skills in DIGITAL graphic design and content creation - Deep understanding of Facebook and Instagram algorithms and user behaviors - Proven experience in boosting brand visibility - Ability to craft inspirational messages that align with our brand ethos - Proactive approach to staying updated with emerging social media trends. The primary goal is brand awareness, with a focus on creating aesthetic...

I need a visually appealing brochure to promote my product. Key Requirements: - The design should be eye-catching and unique to capture attention. - There should be clear and concise information about the product. - The overall theme and layout should be suitable for a promotional material. Ideal Skills and Experience: - Proven experience in creating successful product promotion materials. - Strong graphic design skills. - Understanding of marketing principles and audience engagement. - Ability to work with minimal guidance. The project is urgent, so I would appreciate a quick turnaround. Please provide samples of your previous brochure designs when applying.

I'm in need of a professional, eye-ca...visually convey the concept of shipping. Therefore, it should include: - Shipping Boxes - Delivery Trucks The image should be designed in a green color scheme that matches the style of and in size 546 x 457 I'd also like a banner version of the image as the original. The ideal freelancer for this job should have experience in: - Graphic design with a focus on digital media - Familiarity with WooCommerce's design aesthetic - Knowledge of effective visual communication - Ability to work within specified dimensions and color schemes - Experience with creating images for plugins or software products would be a plus If work is good i need for more plugins with same condition Text must be exactly as i menti...

I am hunting for an accomplished graphic designer with a knack for contemporary designs. The task involves creating a brochure that complements the modern theme of my project. The brochure is expected to be rich in content, with a combination of text, images, infographics, and charts or graphs. Here's what I'm looking for in the ideal candidate: - A strong portfolio of previous brochure designs to demonstrate your skillset. - A modern design sensibility. - Proficiency in creating infographics and charts or graphs. Please note, the exact dimensions of the brochure haven’t been determined yet but be prepared to offer your expert advice on this topic when necessary. When applying, please include samples of your previous brochure designs. Are you the designer ...

I am in need of an experienced graphic designer to create a captivating brochure for my project. The brochure will be utilised for an undisclosed purpose, so adaptability in design is a plus. The size requirements have not yet been determined, granting flexibility in your creative process. Ideal Skills: - Proficient in Adobe Creative Suite - Previous experience in brochure design - Ability to work within flexible parameters - Strong communication skills for any necessary clarifications Please provide samples of previous brochure designs with your bid. I am looking forward to working with a creative professional who can bring my vision to life.

I'm on the hunt for a creative graphic designer who can create a captivating thumbnail for my YouTube videos. As an eSports player who specializes in multiplayer online battle arenas, it's crucial for my thumbnail to reflect this genre, wherein my photo is highlighted. Key Job Requirements: - Proficiency in graphic design - Understanding of YouTube thumbnail dimensions and guidelines - Familiarity with eSports and particularly, multiplayer online battle arenas - Skilled in Photoshop or any relevant software - Previous experience with eSports related design would be a bonus Your main task will be to design a YouTube thumbnail with these key elements: - My photo: This should be the main focus of the thumbnail Your design should be comp...

I need a unique stand-up pouch design specifically for packaging dry goods (grains or nuts). Requirements: - The design should be creative, visually appealing and should highlight the natural benefits of dry goods. - The design must follow safety and hygiene standards for food packaging. Ideal Skills: - Graphic Design - Experience in Packaging Design - Knowledge about Food Safety Standards Your previous experience in packaging design, especially for food items, will be of great value. Please share relevant samples in your proposals. Your understanding and knowledge of the food safety regulations are very crucial for this project.

I'm in need of a skilled graphic designer who can create a professional pamphlet to advertise an event. This task requires: - Inclusion of key information such as event details and timings - Accurate integration of contact information - Proper placement of specific images or graphics related to the event A successful design will merge all the key elements, have a professional tone, and effectively advertise our event. Designers with experience in brochure or pamphlet creation, and those who have a knack for creating professional layouts are ideal.

I'm in need of a catalog design that will efficiently showcase less than 50 products, focusing mainly on displaying product information. Key Requirements: - Design a catalog layout that is clean, professional, and easy to navigate. - Utilize high-quality images and assist in creating product descriptions. - Use your creative skills to showcase each product in a compelling way, ensuring a balance between information and visual appeal. Ideal Skills: - Graphic Design experience with creating catalogs, brochures, or similar materials. - Ability to work with images to enhance their quality and aesthetic appeal. - Copywriting or content creation experience to assist in crafting engaging product descriptions.

I'm looking for a talented graphic designer to create a logo and banner for my business. Key Requirements: - Logo Design: The logo should be visually appealing and memorable, using the colors red, blue, and green. It should reflect the essence and values of my brand. - Banner Design: The banner should be designed in a way that complements the logo and helps establish a strong brand presence. Ideal Skills: - Proficiency in graphic design software such as Adobe Illustrator and Photoshop. - Strong creative and artistic skills to come up with unique and eye-catching designs. - Understanding of branding and the ability to translate brand values into visual elements. Please provide samples of your previous work when applying.

I'm seeking a skilled graphic designer to create a vintage and classic-style poster for an event that I'm advertising. Key requirements: - Demonstrable experience in poster design, particularly with vintage and classic themes. - Ability to effectively communicate event details within design. - Strong eye for detail and creativity. Ideal skills: - Graphic design - Adobe Illustrator - Adobe Photoshop This project will require excellent design skills and a good understanding of vintage aesthetics. Looking forward to seeing your portfolios.

I...and should include conveying: statistical data, step-by-step processes, and comparisons between options. Key Responsibilities: - Create visually appealing infographics that align with the professional and corporate style I'm aiming for. - Craft infographics that effectively communicate statistical data, step-by-step processes, and comparisons between options. Ideal Skills: - Proficient in graphic design software - Demonstrated experience in creating infographics - Understanding of statistical data representation - Ability to work in a professional and corporate style I'm looking for a freelancer who can bring creativity and professionalism to this project. If you have a solid understanding of the subject matter and can deliver on a weekly basis, I'd love...

I am looking for a graphic designer to design company logo, Id and few modern and eye-catching flyer to advertise services of my Hospice and Home Health Agency that provides 'end of life' care at home to terminally ill patients mostly old age people. Experienced professionals with excellent graphic designing and creativity skills and having proven record of creating visually appealing marketing materials should apply. I need both one page and three-fold flyers to get designed.

I'm seeking a creative professional to conceptualize and design a logo that truly represents my business, Claim Safe Australia. We specialize in Makesafes as an emergency service within the insurance industry as BUILDERS. We would like our logo to show we are 24/7 and operate as emergency services LOGO NEEDS TO SHOW EMERGENCY SERVICES 24/7 We are Builders - Ideal Skills: Proficiency in graphic design, knowledge of brand development, and experience in logo design. - Experience: Previous experience designing logos for insurance or similar industries will be highly advantageous. Your innovative thinking and understanding of our business will play a critical role in creating a logo that stands out while remaining true to our core business values.

I'm looking for a professional business card design that embodies my brand identity. Key Requirements: - Incorporate my Name, Phone number, Email address, Company name, and Website URL. - Reflect a professional and clean aesthetic that aligns with my brand identity. Ideal Skills and Experience: - Strong graphic design skills with a focus on business card design. - Prior experience in creating business cards for a professional environment. - Understanding of brand identity and the ability to translate it into a tangible design. - Proficiency in graphic design tools such as Adobe Illustrator and Photoshop. Please include a link to your portfolio or samples of previous business card designs in your proposal.

In need of a skilled graphic designer well-versed in minimalistic aesthetics to create an impactful logo and accompanying animation. The deliverables will be used across multiple platforms: * Website * Social media * Branding materials While the elements to include were not specified by me, I expect creative suggestions that would best represent my brand. Perfect candidates will demonstrate: * Expertise in minimalistic design * Ability to create smooth, engaging animations * Strong portfolio of past logo design and animation projects * Clear and prompt communication skills.

I am seeking a talented graphic designer specialized in modern logo creation. My project requires a modern style logo that can effectively convey a sense of professionalism. Key requirements: - Expertise in modern logo design - Ability to transfer the idea of professionalism into a logo - Bold yet clean design approach Your portfolio demonstrating similar projects will be strongly advantageous. Expecting creativity and dedication for this project.

I'm seeking a highly talented and detail-oriented Photoshop designer who can help with photo editing and graphic design tasks. The focus of this project is to create visually captivating designs that carry a modern and minimalist aesthetic. Key Responsibilities: - Photo Editing: You'll have the task of editing images, ensuring clarity, resolution and overall visual appeal are top-notch. - Graphic Design: Craft minimalist and modern designs that align with my brand identity. End Product Use: The edited photos and graphic designs will be used across various mediums, including: - Social Media: Enhancing my online presence with eye-catching visuals. - Website: Helping to improve the aesthetic and user experience of my website with professional...

I'm looking for a professional graphic designer to create a corporate-style brochure, with a modern touch, that is tailored for the digital medium. Key Points: - The design must reflect a corporate image, so I'm looking for a clean and sleek aesthetic. - The brochure will be primarily used in digital formats (such as on our website or in email campaigns), so the design should be optimized for online viewing. Ideal Skills and Experience: - Proven experience in graphic design, particularly brochure design. - Understanding of corporate design aesthetics and ability to create a professional look. - Portfolio demonstrating previous work on digital platforms is a plus.

I require a talented graphic designer and web developer with proficiency in modern design. I am launching a website to sell medical chairs and need a sleek, modern logo to complement this new venture. In addition, the creation of a sleek, modern 4-6 page website that appeals to my clientele is crucial. Your responsibilities: - Design an aesthetic and modern logo - Develop a 4-6 page website with modern and sleek design elements - Implement an online payment system and customer review option Ideal expertise: - Experience in graphic design particularly in creating modern logos - Web development experience, especially e-commerce websites - Understanding of secure online payment integration - Capability to implement a reliable customer review system ...

...clunky and not suitable Love an ease to use and. Purchase site for brand awareness and sales. Be good to showcase where else to buy (resellers, showcase cocktails you can make, and be user friendly. . The primary goal of this website will be to increase product sales, so I'm looking for a developer who can help me design and implement a user-friendly, visually appealing and functional e-commerce store. Key Features Needed: - I consider customer reviews a vital aspect of this site as they will help build trust and credibility with potential customers. Ideal Skills and Experience: - Proven experience with Shopify website development - Strong e-commerce design and development skills - Previous experience in integrating and customizing e-commerce features - ...

I am seeking a talented graphic designer specialized in modern logo creation. My project requires a modern style logo that can effectively convey a sense of professionalism. Key requirements: - Expertise in modern logo design - Ability to transfer the idea of professionalism into a logo - Bold yet clean design approach Your portfolio demonstrating similar projects will be strongly advantageous. Expecting creativity and dedication for this project.

Update: " Guys, while I accept that yo...somewhat minimalistic with a little flare. " I'm looking for a skilled graphic designer to create a unique, minimalistic logo for my tech-centric group, Techsarian. Our group acts as a forum for IT people and is involved in developing software as a service applications. Here's guidelines that you will follow: Target Style: * Minimalistic, Techy Logo Representation: * The logo should significantly represent the 'Techsarian' brand name Desired Color Palette: * Combination of Neutrals (Grays/Blacks) and Cool (Blues) colours To be considered for this project, you should have an extensive portfolio showcasing your work in minimalistic logo design. Experience in the tech industry and a good grasp of the lat...

I'm in need of a talented graphic designer to create a unique logo and banner for my business. The designs are intended for use across various digital platforms, most notably my website and social media channels. What I need: - 1x Icon/Logo (1200x1200) - 1x Landscape Banner (1200x628) - 1x Square Banner (1200x1200) Key Requirements: - The design should primarily reflect creativity, as this is the core message I want to convey. - The ability to use grayscale and still maintain creativity; the images are for a game revolving around weapons, crime, gangs, businesses, and much more Ideal Skills: - Proven experience in graphic design, particularly in creating logos and banners for digital platforms. - A portfolio that demonstrates a strong sense of creativ...

I'm looking for a talented designer to help me refresh my current logo by incorporating new lettering. Change 1) Paasulntt Hill to Pleasant Hill, CA 2)Cub Sclt to CUB SCOUT 3) Jeap to 405 Ideal candidates should have: - Proven experience in logo design - Strong graphic design skills - Ability to create modern and appealing lettering - A portfolio that showcases previous logo design work - Experience with designing for print and digital platforms

Hi, I'm looking for a graphic designer who has a deep knowledge of American culture, style, and trends. Your task: - Create a cute womens birthday design similar to the example provided. - Provide Adobe Illustrator (.AI) files with ALL design elements fully editable. - Design files must not have text converted to outlines or flattened unless specified. All text and elements must be fully editable - Adapt the provided example into a similar design without directly copying it. Requirements: - Deep understanding of American culture trends and style - Proficient in using Adobe Illustrator. - Great at choosing the right fonts and color schemes - No use of AI-generated elements. - Utilize only print-on-demand approved graphics from or original ...

...stand. Here's what I need: Most important, I truly need someone FLUENT in English. I have lost so much time on this project because I tried to be patient with people who misrepresented their language and development proficiency. FUNCTIONALITIES: 1. Complete the design and deliver a fully functional site that is "mobile first" in functionality AND 2. Has a functioning signup feature for Influencers to sign up and receive an email with a unique code that they can provide to their fans. When the code is used to buy product, I must be able to track/tally orders by influencer (by their code). The code also provides a discount on the first use by each new customer. 3. Finish product setup. We will start with two products (one is already shown) b...

I'm looking for a skilled graphic designer to create a minimalist logo for my brand. The key concept of the logo is a non-equal sign, symbolizing the uniqueness and individuality of the brand identity. Here are my specific requirements: - Color: I want the logo to primarily use black. Please feel free to suggest any accent colors if you believe it could enhance the final design. - Style: Minimalist. The design should be clean, uncluttered and straightforward. - Emotional Response: The logo should provoke the feeling of being unique and different from others. The ideal freelancer would be someone who has experience in minimalist logo design and understands how to evoke emotions through graphics. They must also have a strong eye for color usage. Ple...

I'm in need of a skilled illustrator who can marry the styles of cartoon and abstract to collaborate on an upcoming adventure-themed graphic novel. The intended audience is children between the ages of 8-14. Whether you usually work in one of these styles or both, your vision and adaptability will be a great asset to the project. The ability to transform written words into visually engaging scenes and being able to communicate complex emotions through your art will be paramount. Ideal Skills and Experience: - Proven experience in illustrating, particularly for graphic novels or children's books - Strong background in cartoon and abstract art styles - Ability to collaborate on a vision and take creative direction - Understanding of what resonates with 8-14 year-o...

...who can help me with a variety of design and video-related tasks. The primary goal of this project is to promote an upcoming event. Key Responsibilities: - Photo Editing: Enhance, retouch, and manipulate images to create visually appealing content for my event. - Video Editing: Edit and compile video content to create engaging videos for promoting the event. - Logo Design: Create a unique and eye-catching logo for the event, ensuring it reflects the theme and purpose effectively. - Video & Youtube Ads: Develop short, impactful video ads for use on social media and YouTube to attract attendees. Here's what I need: - High-quality editing and design skills - A good understanding of brand promotion and event marketing - A creative and innovative approach to ...

I'm in need of a skilled designer who can create a visually appealing website for me. Although I haven't specified the type of website, I need someone with the flexibility and expertise to guide me through the process. The purpose of ...suggestions, so I would love to collaborate with someone who can bring creativity and innovation to the table. Your role would include: - Designing a unique, modern, and attractive website. - Ensuring the site is easy to navigate. - Creating a visually pleasing graphic design that complements the overall aesthetics of the website. Ideal skills and experience: - Proven experience in website design. - Proficiency in graphic design. - Strong creativity and ability to think outside the box - Strong communicatio...

I am looking for an experienced graphic designer to create a suite of marketing material for an upcoming exhibition. Having already prepared a design and mockup, I wish for a freelancer to execute the final rendition. The scope of the project includes: 1. A vertical banner - Considering the provided mockup and design, you will integrate both text and images that resonate with a light and minimalist color scheme. 2. A flyer with the same content as the banner - The design should also maintain the vertical format, featuring text and images with a light, minimalist style. 3. A business card - To be designed keeping the theme consistent with the other materials. Ideal candidates will have a strong portfolio in graphic design, particularly ...

...V. The logo needs to reflect a sleek 'techno' feel, while encompassing the sophistication associated with our brand. Key Requirements: - I want the company's name, Simtech V, to be incorporated into the logo, with a particular emphasis on the "letter V". The design should align with a modern look and feel. - The logo will be used across our website, social media profiles, and on offline marketing materials. It needs to be versatile and adaptive for these various uses. Ideal Skills and Experience: - Graphic design expertise - Experience creating versatile logos - Understanding of current industry trends - Ability to communicate and iterate based on feedback. - Prior experience in creating professional, tech-influence...

I am seeking a talented graphic designer specialized in modern logo creation. My project requires a modern style logo that can effectively convey a sense of professionalism. Key requirements: - Expertise in modern logo design - Ability to transfer the idea of professionalism into a logo - Bold yet clean design approach Your portfolio demonstrating similar projects will be strongly advantageous. Expecting creativity and dedication for this project.

I'm seeking a proficient 3D motion graphic designer to create captivating, cartoonish 3D visuals for entertainment purposes. Key Responsibilities: - Utilize After Effects, Cinema 4D, and Blender to produce high-quality, cartoon-style 3D motion graphics. - Understand the project's entertainment objectives, and translate them into innovative and engaging visuals. - Ensure all design elements are in line with the requested cartoonish style. Ideal Candidate: - Proficiency in After Effects, Cinema 4D, and Blender is a must. - Proven experience in creating 3D motion graphics, particularly in a cartoonish style. - A strong portfolio showcasing similar work is highly preferred. - Ability to understand and implement entertainment objectives into design. - Strong c...

I, as a client, am in need o... as a client, am in need of a skilled professional to handle content creation and scheduling for my Instagram page on a daily basis. This includes: - Images: Photoshoots, editing, and formatting for Instagram posting. - Videos: Creation, editing, and formatting for Instagram posting. - Graphics/Infographics: Design and creation of visual content relevant to the message being displayed. The candidate should have experience in digital photography, video filming/editing, graphic design, and social media management. Excellent knowledge of Instagram, its various formats, and the platform's algorithm for maximum engagement is also crucial for successful outcomes. Proficiency in Adobe Photoshop, Illustrator, Premiere Pro, or any similar s...

I'm dealing with a persistent virus and malware issue on my WordPress website. Despite running a security plugin, some issues still linger. To c...background in website security, specifically with virus and malware removal. Understanding of WordPress theme updates is also crucial. Any previous experience with similar issues is highly appreciated. ***** This wayback link show what the website looked like (pictures are not showing) but may help you visualize - :// **** I will buy all the new plugins/themes need (as listed above) PROJECT PRICE $275 Answer these questions in order to be considered 1) How soon can you start? 2) How long do you think the project will take? 3) Are you experienced with Virus removal ?

I am seeking a talented graphic designer specialized in modern logo creation. My project requires a modern style logo that can effectively convey a sense of professionalism. Key requirements: - Expertise in modern logo design - Ability to transfer the idea of professionalism into a logo - Bold yet clean design approach Your portfolio demonstrating similar projects will be strongly advantageous. Expecting creativity and dedication for this project.

I'm seeking a savvy graphic designer with a firm grasp on creating a compelling logo. The ideal candidate should excel at crafting Corporate and Bold designs. Key requirements: - Develop logo consistent with brand identity - Color scheme: Vibrant Colors - Experience in Corporate and Bold style preferred Your portfolio demonstrating similar work will greatly enhance your application. Be ready to provide a draft and work iteratively. This project will involve a creative, charming and bold design to reflect the character of my brand. Your committed engagement till the end of this project is appreciated.

I'm seeking a talented graphic designer with a modern aesthetic to create a sleek, professional brochure. Specific Requirements: - The project involves designing a brochure, not a logo or poster. - The chosen style is modern, reflecting forward-thinking and innovation. - The target audience is business professionals, it needs to engage, educate, and impress them. Ideal Candidate: - You have a keen eye for modern design. - Your portfolio includes premium and professional brochure designs. - You have prior experience designing for a corporate audience. - You are good at communicating and translating ideas visually. If you can capture the essence of a corporate brand in a brochure while maintaining a contemporary flair, I want to hear from you.

I'm looking for a talented designer to create a logo for my technology brand. The logo should convey a sense of reliability and trust, which are core pillars of my brand. Key Requirements: - A logo that represents a technology brand - Emphasis on a design that conveys reliability and trust Ideal Skills: - Graphic Design - Logo Design - Branding - Understanding of technology industry and its aesthetics