Viral marketing for a Uk Student Finance website

I am looking for ideas for a viral campaign for a Student finance related website. It contains details of student loans, credit cards etc and ideally i would like users to send this viral around via email. Although somewhat of a long shot, i like the idea of Viral games including [login to view URL] but would be willing go with amusing pictures relative to student finance, or even students doing something stupid - being drunk etc. (where we can add our strapline - "Now you have sorted yourself out, why not sort your finances?" This need to look professional - and contain a link directly to our website homepage. This job, is for ideas for this viral campaign only. If i like the ikea then i will place another job to realise the campaign. Please let me know your if you have an ideas or would like to take this job on. There is a limited budget on this, but future viral positions will be available.