Insightful Market Pulse Survey

I am looking for an experienced Market Researcher to conduct a comprehensive survey that aims at delving into customer preferences and identifying prevailing market trends. The goal is to gain a deeper understanding of the specific needs and wants of our target demographics, which encompasses individuals aged 18-44. This project requires a nuanced approach to question formulation to garner insights into our market position and consumer expectations. **Key Objectives:** - To capture detailed feedback on our product quality. - To assess the awareness level regarding competitor products within our target audience. - To explore the price sensitivity among different age groups (18-24, 25-34, 35-44) to inform our pricing strategy. **Ideal Skills and Experience:** - Proven track record in conducting market surveys with actionable outcomes. - Strong statistical analysis skills to interpret survey data effectively. - Excellent communication skills to create a survey that is both engaging and comprehensive. - Experience in segmenting and targeting specific audience groups. - Capability to present findings in a clear, concise, and actionable manner. The successful candidate will demonstrate an ability to navigate the intricacies of market research with a particular focus on understanding how our product stands within a competitive landscape. Your insights will play a pivotal role in shaping our future product developments and marketing strategies.