If you are looking for a political communications expert, I am your man. Allow me to introduce myself.
I have 23 years of experience in TV news as reporter, anchor and news director; followed by a 22-year background in public relations and marketing for Virginia's largest Retirement Community.
For the past 12 years I also worked in private consulting in media, public relations and political campaigns. I was the communications director for Tim Donner who ran for the Republican Nomination for the U.S. Senate from Virginia. I have also been communications director/speech writer for Virginia state senate, mayoral and city council candidates. With this expertise, I know how the media works, how to determine what your audience will demand and what motivates both to action.
In my capacity as PR and marketing for Friendship Retirement Community I wrote and produced separate monthly and quarterly newsletters for the residents, employees and the general public. I also helped develop advertising promotions for print, radio and TV; organized events; worked with the media; and coached senior management on how to conduct media interviews.
Having been on both the reporting and pitching-to-reporters sides of the fence, I can create newsletters, media news releases and other effective public relations communications which will catch the media's and your audience's attention. As a former news director and reporter I know the questions to ask in order to get to the heart of the matter and as a communicator I know how to explain what needs to be driven home.
My philosophy is one of a partnership with my clients. I work closely with them as a team to determine the best course of action, always willing to accept new ideas and capable of changing course at a moment's notice.
Having just recently retired, I have the time and wherewithal to put you over the finish line.
I hope to hear from you soon. Thank you.
Ken Srpan