PowerPoint project

This job is to have a the material to build a 15 min presentation. It should have many different studies from the real life and examples of cases. Reference must be included. The main subject: “how to identity the proper influencer strategy and what to expect from these endorsements?”. The main idea behind this research is to find the right formula for brands ( new - small - large - old ) to choose the right influencers ( micro influences - or - big influencers ) 1- The difference between traditional marketing and marketing using social media influencers The effect of social media influencers on brands, how they affect their campaigns and image. 2- The different stages of a brand and what type different social media influencers they should use or best for them ( based on real new examples not older than 2021 and marketing studies ) 3- How does large fashion powers like Dior use influencers Why do they use this type of influencers What did they gain 4- How does a small brand uses influencers Why do they use this type of influencers What did they gain 5- What happens if they used the wrong type of influencer Why is it powerful and important to get it right 6 - Research about websites that brings brands to influencers and what types they provide and successful stories from them. How will this affect influencers who didn’t known how to be available or show themselves and on the other hand showcase the right influencers to brands that they didn’t know about. 7- Connecting the dots between points mentioned earlier and the website The research should be at least 15 pages minimum