Billboard Design Project

Billboard Design Project PLEASE READ THE BRIEF BEFORE SENDING ANY OFFER! In this project, we would like to create a design for our upcoming billboard. As a background, the company that is using the billboard is an enterprise resource planning software company that helps other businesses work faster with automation, get accurate information, make the right decisions, and eventually lead to higher profit. The campaign for this billboard is “Bring joy to work”. The idea of this billboard is to show how companies can achieve bigger goals and it brings joy to the leaders and the company as a whole. For this billboard, the main headline is “Happiness is when your profit is 3x higher than last year” The subheadline is “Bring joy to work with business software from <company’s logo>” Company’s persona The company’s personas are prestigious yet still approachable. People would know that the product may cost a considerable amount for investment, yet they are still drawn to the idea that they need it. This idea should be contained in the billboard through the visual. The company prefers a clean and sleek look to convey the persona. Ideally, the billboard should display a subject to give the idea that they’re happy. Since the target market is business owners and C-level personnel in a medium to large company, the subject should be people around mid-30s and other attributions of the subject represent that they’re high executives. Brand Identity The brand’s main color is white and red #96191f. Lighter versions of the color are allowed but don’t make it pink. Minor colors are orange #feae4d and navy #1e2939. Fonts that can be used are Poppins and Roboto. The company’s logo will be given after we select you as the chosen freelancer due to confidentiality. Selection process Please submit the sketch or rough idea of the billboard based on your interpretation of the brief. Attach your reference if there is any. We will select the freelancer based on the sketch and once hired, you may continue to create the final design. The deadline is Tuesday, 7 November 2023.