My tactics when I do job like this, is that I make design, with no words, and then test it. If the emotion from graphics, shapes and colors are what I have expected, then I add words, and test it again. So, I do a lot of prototyping, till I get very good final product. I bid quite small price, because I am still student, and don't consider myself as complate proffesional. But I am keen about design process, and would like to make this project very much.