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"Importance of Backlinks"
Backlinks are the Inbound Links and they are also represented by IBL or IBL's. They are the links that direct towards a particular web site. In simple words, backlinks are building blocks for a good quality Search Engine Optimization. The popularity of a web site is due to the higher number of backlinks it has. Every web site that is popular with search engines, get more credit from them. Consider Google as an example. It is a search engine and it will consider a web site as more relevant for a search query if that particular web site will have more number of backlinks.
It is not necessary to have higher number of backlinks only; instead there should be quality links. The search engine critiques the content of web site for determining quality of backlinks. The inbound links of the web site should be relevant with the content of the web site. It is important to maintain the relevancy of the web site content with the inbound links of a web site. This will bring a higher number of the quality links for the web site. For example, if a web site is about Pearl jewelry, then linking with a web site about Healthy Diet will be completely irrelevant. In this way it is not a good quality link. Any particular web site can get a higher ranking through its backlinks. For this reason the backlinks matter a lot in the algorithm of search engines.
Recently, for good quality inbound backlinks, the criteria of search engines has gotten harder. This is because people are generating inbound links to some other web sites, through deceptive tactics. These deceptive tactics include the automatic generation of pages and hidden links. These pages are known as link farms. The link farms can be harmful for a web site. The web site could be banned for this reason. Quality backlinks attract visitors to the web site. Therefore a web site should always be linked with good quality web sites in order to attract more and more visitors.
For example, a web site has eleven related web sites and the web site has a link to each of those eleven web sites, then search engines may find it bad. When there are many links on same IP address and if too many backlinks are manipulated through them, then this may result in Backlink Bombing. Links with same IP address are good if the motive is to provide the visitors with some extra resources.
To begin backlink in the right way, some tools can be considered. A track of the backlinks can be very helpful in order to find how the keywords, related to the web site, are used by the text of backlink. Also Domain Stats Tool can be used to keep a track of the website's backlinks. This tool shows the backlinks of domain in MSN, Google and Yahoo. This tool also tells the number of pages indexed from the web site, Alexa Traffic rank and the listings in Open Directory.