Case Study Analysis on Google:Report writing

This is a case study analysis on Google.

Need to go thru the attached document and fill in the answers as below

1. In addition to enhancing its core search businesses, should Google also branch out into new arenas? Which of the following would you recommend:

1) building a full-fledged portal like Yahoo’s;

2) targeting Microsoft’s desktop software hegemony; and/or

3) becoming an e-commerce intermediary like EBay? Why?

[url removed, login to view] were the key factors behind Google’s early success?

[url removed, login to view] you view Google’s distinctive governance structure, corporate culture, and organizational processes as strengths or potential limitations?

[url removed, login to view] renewing its deal with AOL, could Google afford to pay AOL more than 100% of the revenue generated from AOL searches? How did Microsoft's maximum affordable bid for AOL's search traffic compare to Google's?

[url removed, login to view] you expect the search business to become more concentrated (i.e., dominated by fewer firms)? Is search a winner-take-all business?

P.S.:Most of the answers are available on internet and I could have got the answers as well..But I need you come up with real pointers for each of the questions in case study and avoid plagiarism.

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