Sales Lead Generation Specialist

The Sales Lead Generation Specialist is responsible for prospecting, qualifying and generating new sales leads to support the Account Managers. This individual will be a highly motivated, self-starter able to identify and develop new business prospects from multiple sources including prospect lists, discovery and individual research. A dynamic personality with a drive to reach decision makers is essential! 1. Develop new business via telephone and mass communication such as email and social media to introduce the tax optimisation solution and identify appropriate buyers within the target market. 2. Follow up on leads and conduct research to identify potential prospects. 3. Conduct a needs analysis and determine prospects pain points to determine how tax optimisation solution will speak to those needs. 4. Build and cultivate prospect relationships by initiating communications and conducting follow-up communications in order to move opportunities through the sales funnel. 5. Work with the VP of Sales to develop and grow the sales pipeline to consistently meet quarterly revenue goals. 6. Manage data for new and prospective clients within CRM, ensuring all communications are logged, information is accurate and documents are attached. 7. Prepare and analyze sales pipeline reports and dashboards.