Name my business / product range

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Resumen del concurso

WE NEED A NAME!
We have designed and are about to go into manufacture of a range of custom made aluminium ute canopies that mount to a ute tray (and later, onto their chassis). The target audience is people who are into camping, 4 wheel driving and touring. Although we have e have spent a lot of time making the product functional, we are trying to advertise it and maintain a tough and rugged appearance that doesn’t look like a “older person caravan or work vehicle”.
These are a luxury item not targeted at tradesman/workman, however they would benefit from the storage solution this would provide.
We now need a name to brand this product and also will be registered as its own business name
So to summarize here is what we are looking for in a name;
• A name that makes a statement of quality, reflecting our build quality and attention to detail
• Preferably a name that sounds tough/ rugged/ strong/ resilient
• Easily recognizable / easy to pronounce ( to make it easier for our customers to find us online)
• As it is going to be used as a registered business name it must be available for to register on the ASIC website, link: https://connectonline.asic.gov.au/RegistrySearch/faces/landing/bn/SearchBnRegisters.jspx?_adf.ctrl-state=18vlukjkg1_4
• If you are looking for a word to put before Or after a word or name, you could use: Campers, Canopies, 4X4, Systems, Customs. HOWEVER PLEASE DON’T THINK THAT YOU NEED TO USE THESE WORDS, IN FACT WE WOULD PREFER A NAME THAT WASN’T TOO LONG.
please note that the photos provided are examples only to give you an idea of what a canopy is and looks like. It is not photos of our actual product as they have not been released yet