For the most part, advertising, marketing and promotional activities are dependent on the availability of suitable platforms to reach the right target audience. Print, radio, television, film and the internet are the critical media platforms through which products and services are publicised and sold. These various different types of media are the main stomping ground for media buyers.
Essentially, media buyers do exactly what it says on the tin: they buy media space. They keep an eye on the media, assess the efficacy of certain platforms and media channels and then make the important decisions about where advertising campaigns are actually going to be unleashed upon the world.
I am working as digital marketer freelancer. I am enjoying too many in this field. I do a work very well in the SEO, PPC, social media, email marketing and blog management.