Restaurant Business Plan
The Jam-Eng is a new business, and it needs different plans or strategies in the different operational process at the new location. The management of the Jam-Eng has a good description of the different products. The prominent products are the pizza, soups, sauces, patties, burgers, sandwiches, and the hot and cold drinks. These customized good are to contain the penetration pricing strategy in the market. Different promotional strategies will be used in the plan to let the company position better in the minds of the customers. The operational prices of the company are differentiated and efficiency in the competitive market in the church street. In addition, due to the strong financial position and the expectations regarding the further quarters, the management can expand the business and enhance the visibility of the intense product line for the customers.
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