Social Media Specialist

Looking for a strong Social Media Specialist to work on industrial plastics B2B domain. He/She will be responsible for designing, planning, implementing and monitoring the company's Social Media strategy in order to increase brand awareness, improve Marketing efforts and increase sales. You will be responsible for creating social media campaigns and the day-to-day management of the company's social media properties. Creation and publishing of relevant, original, high-quality content (for all channels and ads) Proficient using multi-social posting programs such as Buffer and Hootsuite. Monitor, listen and respond to users in a "Social" way while cultivating leads and sales. Track and manage multiple lead generation channels Build relationships and networks with bloggers, journalists and industry influencers. Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios. Data-driven mindset, strong analytical skills and experience in tracking relevant metrics Excellent skills in Google Analytics, Facebook Analytics, YouTube Analytics, Sendgrid, Mail chimp. Work closely with the us to meet client goals. Monitor and evaluate social media results on a daily basis in coordination with our goals and benchmarks.