SEO on page optimization also removal of site errors and updates in wordpress

Please note for SEO we have the following plan and we need your advice and action to achieve our following goals The KPI (Key Performance Index will determine your work and our future relationship) [login to view URL] KPI More Details 1 < 500,000 Ranking in Alexa Please suggest in what timeframe we can do this 3 Customer Registration for newsletter Expecting more and more customers to register for newsletters – currently its very poor we need to max it 4 Chats and engagements Receiving emails and chat engagements’ will determine site progress and utility , we anticipate to generate leads from this Wordpress changes in flow and features If you logon to [login to view URL] you will observe two tags 1) VAR Arabia 2) Integrator East Africa – we can change both the tags to 1) Our Events 2) Lead Generation Some Suggestion during work: Use White Hat Method to Improve Website Rank to increase more Organic Traffic, Leads, Sales and use off-site and on-site SEO strategies to achieve results according to the latest guidelines on search engine ranking Analyze Competitor Website – use this during the entire process of work Perform on these ON page tasks which I have mentioned below and correct the errors and action optimization Meta title, Meta Description, Meta Keywords – suggest also check our past work but still we are not optimized Sitemap in XML & HTML Optimize Content to Boost website. Fixing 404 errors Content optimization Image & ALT tags Add [login to view URL] file Heading Tags (h1, h2, h3..) Check Keywords Density & suggest future working Check Broken Links & rectify Find CSS & HTML validation errors Install Google analytic and Webmaster tool website – suggest the process Check Inner page linking build 1000+ Backlinks do work Respect with Google Guidelines Relevant Quality Backlink: A “backlink” is when another website links to yours. A link tells Google that your site is important and links are still the #1 ranking factor in it’s important to acquire relevant high quality and high authority links from relevant websites (i.e. websites similar to yours, not sports) Check Canonical Issue Blog improvisation please suggest we need to integrate Video links in blog Photo Sharing Conversion & AB Testing: After the website has ranked in Google for keywords and getting traffic. It is very important to convert maximum users using smart call to action on site. Along with this we should do AB split testing to get maximum results.