We are a fast growing digital agency looking to grow our team of experienced online marketing strategists and experts. To start with, we require need a digital marketing gun and all rounder to do a comprehensive audit of the current digital marketing strategy, activities and performance of an eCommerce and service based business.
You will be required to:
- Research and understand the business goals, target audience and current online marketing strategy
- Analyse and do an audit of their current overarching strategy including current website traffic, conversions, conversion rate using Google Analytics. Identify and report current performance against benchmarks and how it stacks up against business goals. Provide recommendations on how it could be improved further.
- Do an in-depth audit of inbound marketing activities and campaigns (including Google AdWords, Facebook Advertising and Email Marketing - Mailchimp) to identify issues, wasted spend and opportunities to use these channels in a consolidated way to better to achieve business goals.
- Create a list of opportunities, priorities and quick wins to improve ROI
- Create an overarching online marketing strategy
and tailored strategy to boost performance, including a proposal and forecasts on how much performance could be improved by implementing the strategy and fixing issues identified in audit
- Create a comprehenwice, detailed and well presented report on the results of audit, showing strengths, weaknesses and offering areas for growth and improvement based on business goals
To be chosen for the project you must have:
- Proven experience analysing and creating overarching online marketing strategies to target specific audiences and achieve business goals
- understand the roles different online marketing channels have in a customer’s journey
- Have strong analytical skills and be able to explain online marketing techniques, issues and recommendations clearly
- Strong strategic and technical skills in Google Analytics, Facebook Advertising, Google AdWords and email marketing
- Proven experience performing audits and providing reports
In your proposal, please provide examples of audits you have done in the past as well as situations where you have helped achieve business goals and increased overall sales/leads after taking over existing campaigns.
This job was posted from a mobile device, so please pardon any typos or any missing details.