I am a digital marketing expert and business consultant with 9 years' experience.
I follow what I call the three stages of engagement which are:
-Prospects (Publishing noteworthy content to draw prospects)
-Visitors (Make compelling offers to convert prospects to leads)
-Leads (Nurture leads to convert them to customers)
I will use the following strategies and methods for each stage
-Prospects - (Website management, SEO, Social publishing, Forums, Blogs)
-Visitors (Advertising, Form registrations & Subscriptions, Call to actions and landing pages)
-Leads (CRM, targeted ads, email marketing,)
We will agree on the Key Performance Indicators for each digital marketing channel (eg how many Facebook likes, Twitter impressions etc)
Please visit my website http://savantequity.co.zw.