Cerrado

logo

Logo redesign.

Brief for logo & iconography

Objective:

We are looking to refine/overhaul our existing logo to meet our growth agenda, evolving the brand and place in the market.

Background:

Oneflare has been in business since 2011. It has had a number of iterations and a couple of logos, largely based on what’s happening overseas.

What is Oneflare:

Oneflare connects people who need jobs done with businesses who have the skills to do the work. Using unique matching technology, Oneflare puts over 62,000 customers per month, in touch with over 92,000 businesses. Across the country Oneflare gets jobs done, by supporting small businesses across over 150 different categories.

[url removed, login to view]

What will Oneflare be:

We want to be a discerning platform of choice that has quality and qualified businesses want to be a part of. It’s a place where consumes know they can find an array of trusted businesses that will help them get their jobs done.

Our current archetype:

Our current archetype is that of everyman and nurturer. We’ve been soft and not wanted to market ourselves, taking pride in a gentle approach to marketing. However, this has left our audiences with little understanding of who we are and limited market penetration.

We want to move to a hero archetype:

As a challenger brand in market (HiPages is market leader - although only just and through the fact they have the most activity in market), we need to be stronger, more resilient and make a strong stand for our users, hence the move towards a hero standpoint.

As a hero brand we are:

Not easily discouraged

We thrive on challenges (to grow your business, to fix the job that needs doing).

We go out of our way to solve the issues of our businesses and consumers who need jobs done.

We believe we can improve current processes.

We empower others.

We provide leadership (for the category and to businesses who are looking to grow).

We want to move to a place where we are noble, just, we are relied upon and we are reliable.

Our values:

We are accessible

We are problem solvers

Clever

Driven, yet disciplined

Brave

Assertive and not afraid to push for what we believe in.

We are fair.

We stand for small business

We are of the highest quality

The user mindset:

The Oneflare consumer is in any number of states when they are using our platform:

Stressed - there was a drama - something broke that shouldn’t have.

They need work done - they are renovating

They need to fix something - something niggly

The businesses who use us are:

New to the workforce and looking to grow their business.

Sole traders and looking for a steady stream of work.

Some of the product benefits include:

Finding businesses who can solve your work needs within 24-48 hours

Free for consumers to use

No sign-up fees for businesses, no contracts, quote on the jobs you want.

The design

What do we want?

We want to re-evaluate the entire logo proposition.

Currently our logo is black or white reverse from black or green (#42bf8d). It has a “firework” as the “o”. We can revisit this if required.

As per the above, we are looking to move to a space of strength and growth - to be the go to solution for businesses who are looking to find work and for consumers who need something fixed around their home.

What we need help with:

Our logo design.

Colour (although there is a heavy investment in the green - no studies have been undertaken to identify whether this resonates with users in a two sided marketplace).

We don’t want to define what the colour scheme is - but we have invested in green.

Want to stay away from colours used by competitors - orange and blue.

Want to ensure we don’t copy peers from US and UK.

While we are keeping the Oneflare name, we may need to move away from using the Firework in the “o” - depending on what is deemed effective.

Would like a logo that works in a multiple of situations - particularly online, works reverse, landscape and portrait, is noticeable at a distance (shirts, banners, flags).

We want a logo that starts to showcase what we do - matching businesses with consumers.

Our competitors:

Hipages - uses an orange in logo

ServiceSeeking - uses blues, like any corporate

Contingency:

We are working up a strapline and will need to develop a lock up that includes the strapline.

The logo will need to work with the strap and without.

In keeping with the Hero archetype, we are keen to make this look more masculine - and strong edged.

Habilidades: Identidad corporativa, Diseño gráfico, Diseño de logotipos

Ver más: logo designer free online no sign in, logo designer for free and no payment, logo creator free online no fees, logo creator free online no download, want logo freelance free sign, guaranteed free sign ups, earn per free sign, free sign webcam, free sign squirrelmail, top affiliates india paid free sign ups, paid per free sign payment daily, free sign dating sites, free sign ups, free sign adult sites, free sign dnn

Información del empleador:
( 0 comentarios ) Kuwait, Oman

Nº del proyecto: #13476541

81 freelancers están ofertando el promedio de $1012 para este trabajo

theDesignerz

Welcome to theDesignerz ( World #1 Graphic Design company on Freelancer ) If you are looking for some real quality graphics work and willing to pay fair price for that then you are reading the right proposal. We ar Más

$1159 AUD en 5 días
(3065 comentarios)
9.5
DezineGeek

Good day, We can do this project for you!!! Make an impact with the top notch design; we are ready to work on your project. We offer professional services of innovative graphic design at a very reasonable price. O Más

$752 AUD en 3 días
(3232 comentarios)
9.4
$750 AUD en 3 días
(2700 comentarios)
9.2
technosystem

Project: oneflare logo Design Skills: Illustrator, Graphics Designing, Photoshop etc. Experience: 11 Years Expertise: Graphics and Illustrations Team Size: Dedicated Designer

$1250 AUD en 2 días
(183 comentarios)
8.5
salmanaim

Hi, Thank you for providing complete details. Got your idea. And I am ready to start work on it. Few questions that I have When you need it? How many concepts are you looking for? I am Sal, Rated no.1 Más

$999 AUD en 1 día
(431 comentarios)
8.7
AttariBros

I can deliver your work in less than 24 hours with professionalism. I have an Experience of many years in Graphic Designing And i am also an illustrator expert Sir kindly Give me a chance. My work is very profess Más

$750 AUD en 0 días
(3196 comentarios)
8.5
vasked71

I have a lot of experience working for many different people on many different design projects. Only a small part of what I have done can be seen in my portfolio. I am reliable, fast, have good understanding of the pro Más

$900 AUD en 5 días
(150 comentarios)
7.9
$1500 AUD en 5 días
(561 comentarios)
8.0
$900 AUD en 20 días
(175 comentarios)
7.3
exxarts

JOB TITLE: "LOGO DESIGN” SHORT DESCRIPTION: We will provide you initially best 4 logo options. We will provide you logo design according to your requirement/business. We also provide you unlimited revisions/cha Más

$833 AUD en 3 días
(1271 comentarios)
7.8
$750 AUD en 0 días
(774 comentarios)
7.7
leandrobh

Hello, I'm ready to start the project! I am an expert in graphic design and work entirely on Freelancer.com. My work is 100% original and in the time frame you specify. You can see my customers' satisfaction through Más

$900 AUD en 3 días
(340 comentarios)
7.1
LogoDesign24x7

Greeting, My name is Naeem and I am business analyst. I would love to have the opportunity to discuss your project with you. Logo and brand identity is something we do all the time. We design logo and will give y Más

$777 AUD en 7 días
(467 comentarios)
7.3
transformindesi9

With decades of experience I am able to apply not only theoretical knowledge, but also technical ability and creative influence to all areas of my work. Portfolio on the following link https://www.freelancer.com/u Más

$995 AUD en 10 días
(307 comentarios)
7.3
Jerrylicius

Let's get it done ! Please read my reviews and check my excellent portfolio which you can see in my profile or at the link [login to view URL], just something to show you that I can d Más

$800 AUD en 7 días
(227 comentarios)
7.2
debbi789

Hi,how are u? will design 3 different high resolution logos for u to choose , and in the end will deliver the final in all formats u need:Ai,Psd,jpg,Png,pdf,jpg... here is my portfolio- https://www.freelancer.com/u/ Más

$750 AUD en 3 días
(215 comentarios)
6.9
AhsanCreations

Sir Please Give me a chance. My work is very professional please award me this project. Sir I can complete your project in less than 24 hrs with professionalism. please sir I will not disappoint you Waiting Más

$1159 AUD en 20 días
(957 comentarios)
7.3
image611

Let,s start .....can be done with in 7 days..........unlimited feedback final files will provide you 7 different format ready for print cdr ai pdf png tiff jpg psd portfilio [login to view URL] Más

$888 AUD en 7 días
(945 comentarios)
7.3
rostovniki

Hi there! My name is Miroslav. I am an experienced graphic designer from Belgrade and I specialize in logo design / brand identity design. Love simple and clever logo that leave a strong impression. Please do Más

$1250 AUD en 20 días
(269 comentarios)
7.0
Creativeapes1

Hi there! I would love to design your logo for you, please visit this link to see our portfolio: [login to view URL] I have worked on similar projects to what you are looking for, an Más

$750 AUD en 2 días
(186 comentarios)
7.1