mens fashion design

I’m looking to create a meswear company focused on young adults entering the working world. With the fast-changing world of fashion, the site will be a mix of professional wear and streetwear, with styles mixing between professional and trendy. Many young males entering the workforce and post college life struggle with choosing how to dress and are stuck between options that are more suited towards college and adolescence clothing (Abercrombie & Fitch, Vineyard Vines, Polo, Nautica), European type brands that may be a bit too trendy for the normal American young adult male (H&M, Zara, ASOS). The ideal competitor to model the brand after would be a US retailer called Bonobos. However, from a price perspective, I feel there is still a gap in the market, as many male consumers are looking to spend less on fashion. From a product standpoint, I am looking to start with a bit of a limited inventory to start with. Clothing Types Pants Chinos Denim Jeans Button Down Shirts Oxford Dress Shirts Casual Dress Shirts Shirts T-Shirts (short sleeve & long sleeve) Henley (short & long sleeve) All options would come in a slim & relaxed size chart