Industry Briefing Paper - Marketing

For this individual assignment, you are asked to produce a fully referenced “Industry Briefing Paper” for the Marketing Director of a fictitious company (see table below for choice of companies and topic). The paper needs to be written in 3rd person and provide the Marketing Director with the following: • an up-to-date critical review of the academic literature and practitioner insights in your chosen topic area • based on your research, provide recommendations to the marketing director of a fictitious company (see table below for choice of companies). Your paper should draw upon at least eight academic journal articles. It should be fully referenced in Harvard style and should aim to provide a critical overview of research which has been carried out in your chosen topic area. In addition, your briefing paper should include examples in the form of at least two case studies. By pulling these sources together you should be able to provide a full, up-to-date picture of the research in your chosen topic area and be able to make recommendations to the marketing director of your chosen fictitious company. (all things can be found within the file attached) I am looking for a 2:1 standard of writing, 2000 words not including references, title page and appendices. Size 11/12 font. This is due 15th August.